According to the google FAQ:
"The Google Analytics Individual Qualification is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam."
Google has provided training for the analytics platform it is offering. Implementation of google analytics as well as the tool is free. There are tutorials and training resources for google analytics usage.
Simply put, pass the exam, and you will be able to state certification on your resume. You do not receive an actual certificate in the mail. As of 96 hours after the exam, I have received no notification of successfully passing the exam leading me to believe I never will. There is evidence of passing the exam on the google partners web page, and google states you can provide evidence of passing the exam on your public profile within google partners.
The exam consists of 70 questions with 90 minutes to complete. There is no cost to take the exam. You can no longer pause the exam or postpone answering one of the questions until later.
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